Innovation Manager certified UNI 11814:2021 | Brand Strategy & Creative Direction | IT Specialist | CEO, Ingenia Direct

My story: expert in new technologies, communication and digital marketing.
From a very young age, I was 14 in 1986, I developed a deep interest in technology and digital communication, starting programming on a Commodore C64 and teaching basic languages to people much older than me. This passion accompanied me in my only experience as a subordinate - where I created solutions on UNIX systems for the hospitality sector - and led me to found my own software house in 1995 and Ingenia Direct in 2000, with which we implement communication strategies, advanced websites, dedicated software and digital marketing projects in various countries (Italy, Kenya, Uganda, England).

In my role as a UNI 11814:2021 certified Innovation Manager, I guide companies towards digital transformation, integrating technical, strategic and creative skills. I create solutions that improve the guest experience, from the booking to the stay, and I collaborate with medium-large companies in the luxury, hospitality, logistics and furniture sectors.

Besides the IT world, my creativity and constant desire to innovate lead me to study writing, photography and all forms of creative language. For me, Brand Strategy is the perfect balance between creative vision and solid technological expertise: this synergy allows me to think outside the box, to realise innovative projects that put people and growth opportunities at the centre, thus creating value.